Investment strategy is the approach individuals or organizations use to make decisions on how to allocate their financial resources in order to achieve their financial goals. This can involve selecting specific assets to invest in, determining the appropriate level of risk to take on, and deciding on the timing of buying and selling assets. Investment strategies can vary widely depending on factors such as risk tolerance, time horizon, and financial objectives. Some common investment strategies include value investing, growth investing, dividend investing, and passive investing through index funds or exchange-traded funds. Ultimately, the goal of any investment strategy is to generate a return on investment that meets or exceeds the investor's expectations.